Before you sell across borders with your e-commerce business, it’s a good idea to do your market research. This will help you figure out if there’s a demand for your product and ensure that your online sales are successful.
Find the right market
Doing market research
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"To successfully scale your business, entrepreneurs must consider two critical components:
In our on-demand webinar, How women-led companies can access new markets & capital, the expert panel discusses what steps you can consider as you strategically plan how to overcome market challenges and access growth capital.
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"When you sell online to customers in China, it’s important to understand the customs requirements to avoid your products getting detained by the Chinese authorities or unexpected fees for your customers.
Customs regulations
China has introduced new regulations that make it easier for most products to clear customs if:
If you meet the criteria above, you may not have to meet the usual requirements for licensing, registration and filing.
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The following resource provides insights into these regulatory considerations in Australia:
International IP protection
Developing a proactive intellectual property (IP) strategy is essential to the success of a developer’s enterprise and the protection of their creative work from pirates and competitors who want to take a game and use it without authorization or providing compensation.
Compliance with data security regulations
If you’re planning to collect a client’s personal data through your digital product, be aware of the data protection laws in your target market. The regulations and standards that define the protection of data are complex and vary by country.
Video games classification
Every film and computer game in Australia has to be classified before it can be legally available to the public.
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"The organizations below will help you gain an understanding of the funding or financing solutions available. Services range from small business consulting to accelerator programs and alternate types of financing solutions.
You can contact them by telephone at 867-457-0150 or by email at info@yukonstruct.com.
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"It’s strongly recommended that you seek the advice of a tax advisor with Chinese tax expertise to discuss which taxes will apply to your specific situation and the potential benefits of the Double Taxation Avoidance Treaty signed between Canada and China. The following guides below are a good starting point. They provide a great overview of different taxes that may apply to foreign services providers in China and ways to mitigate risks of tax pitfalls.
Generally, there are two types of taxes that apply fees for services provided by non-resident companies to residents in China:
Withholding tax and Enterprise Income Tax (EIT)
Value-added tax (VAT)
Consulting an accountant with Chinese tax expertise will allow you to confirm which taxes may apply to you, the rate and your filing obligations.
"The organizations below will help you gain and understanding of the funding or financing solutions available in Ontario. Services range from small business consulting to accelerator programs and alternate types of financing solutions.
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"The time to adopt ESG practices for your business is now. Apart from the obvious social gains of ESG, you'll drive up customer loyalty and sales, attract the best and brightest employees, and ratchet up your overall brand value.
Export Development Canada’s (EDC) guide on ESG and your international businesscovers how ESG can actually serve a financial benefit to your company, how to implement a strategy and finally, how ESG fits in EDC’s overall 10-year strategy.
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"Cash flow management
Your business may face cash flow issues because of labor and supply chain disruptions.
Managing your supply chain
Government programs for employers
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"Canadian funding for international development projects gathers the government of Canada funding opportunities for Canadian and international partners who work to reduce poverty in developing countries. There are two ways to apply for funding for an international development project:
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"The following are available for entrepreneurs:
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"The following guides provide general information for hiring, labour laws and taxation:
Doing business in the EU
Employment guides
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The following can help you find potential investors in BC:
Vancouver Angel Forum is one of the oldest angel gatherings in Canada. They provide networking and education to companies with a focus on finding and fostering strong investor-founder relationships.
VANTEC Angel Network is the largest member-based angel group in BC with 150+ members across the province and the Pacific Northwest. They introduce early-stage investors to promising technology ventures in British Columbia.
To learn about additional funding or financing solutions available in your region, or if you want one-on-one guidance to grow your business, contact the organizations below. Services range from small business consulting to accelerator programs and alternate types of financing solutions.
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"We strongly recommend that you seek advice from a tax adviser with Chinese tax expertise to discuss which taxes apply to your specific situation and the potential benefits of the Double Taxation Avoidance Treatysigned between Canada and China. Here are three taxes you need to consider:
Sales tax—who’s liable?
Double Taxation Avoidance Treaty (DTAT)
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The Black Entrepreneurship Loan Fund was launched in partnership with the Government of Canada, Black-led business organizations and several financial institutions.
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"M&A brokers and advisors are typically paid a commission (success fee), often calculated as a percentage of the enterprise value of the target business. Depending on the size of the transaction and the scope of services being provided, they may also charge a retainer or work fee.
It’s important to research potential advisors and brokers carefully and evaluate their track record, experience, and reputation before engaging their services. If you’re looking to sell your business, you should specifically ask the broker/advisor about their approach to finding potential buyers.
Ideally, your advisor will already have knowledge of the companies or financial buyers in your industry and will take a proactive approach to finding a buyer as opposed to just listing the opportunity on their website and passively waiting for buyers to find it.
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The supply chain impacts of the pandemic have many companies revisiting their supply chain management, including how to best serve the needs of their clients. A key consideration for many organizations is their ability to quickly fill customer orders and avoid costly shipping delays, or worse, having orders cancelled due to logistical issues.
While delays vary from industry to industry, here are some key considerations for exporters:
If this is a concern for Canadian exporters, Export Development Canada (EDC) can potentially help in partnership with your financial institution by leveraging one of our loan guarantee solutions such as our Export Guarantee Program.
Ultimately, keeping inventory close to your customers is a business decision that can be well worth the extra effort, but it’s important to not only run the numbers, but also weigh the pros and cons particular to your company.
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"Many countries have a monetary threshold for imported goods called de minimis, where shipments under that amount aren’t subject to duties and/or taxes. The threshold amount can vary widely between countries and can have different thresholds for the application of duty versus the application of taxes.
To start your search for grants and funding programs, the Business Benefits Finder from the Canadian government is a great online tool. Answer a few questions about your business and the type of financial support you’re looking for to filter for programs of interest.
If you prefer to search on your smartphone, download the Canada Business App from the App Store or Google Play.
Government agencies can be great sources of support. Almost all industrialized countries have governmental agencies at the federal and provincial level to attract new companies to their region. Some useful agencies include:
There are private consultant firms that exist solely to help your company expand into a new markets. They offer a range of services—from simple introductions to prospective partners or clients to full execution of the expansion plan. They can be a useful resource when entering a new market, but they charge for their services.
Outsourcing your sales function can be another strategic and advantageous method of growing in a new market. Outsourcing sales can:
Market intelligence can help speed the path to entry. Investing in market intelligence can help you understand factors, like market size, competition, market preferences and more. It’s important to ensure that you do your own due diligence before entering into a new market.
For more information about market accelerants, in conjunction with our partners at MaRS, we’ve co-created great resources that can help you speed up your market entry and boost your chance of success. You can access them through our International Growth Collection.
"The Canada Digital Adoption Program (CDAP) helps online businesses boost their e-commerce presence to further digitalize their operations through the Grow Your Business Online micro-grant.
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"There are several programs available for companies in Quebec:
Prairies Economic Development Canada (PrairiesCan) is the department that diversifies the economy across the Canadian Prairies. It leads in building a strong, competitive Canadian economy by supporting business, innovation, and community economic development unique to Alberta, Saskatchewan and Manitoba.
Get business support (advice, resources, training, capital, mentoring, networking) to grow your business and your community’s economy.
Available funding programs
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For exporter services such as market research and assistance with your export strategy, you can contact the Montreal Chamber of Commerce, which offers personalized support in international trade. You can reach the association at 514-871-4002 or by email at info@ccmm.ca.
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"The de minimis rulerefers to the minimum value or quantity of goods that can be imported or exported without incurring duties, taxes, or other trade restrictions. This rule is typically set at a low threshold, like $800 for the U.S., to allow for small or casual transactions to be conducted without the burden of trade regulation. The de minimis rule is used to simplify trade procedures and reduce the administrative burden on customs officials and is intended to encourage small businesses and individuals to participate in international trade.
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"The following contacts could provide more assistance:
***Please note: EDC can’t comment on the quality of their services. **
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